WineLab wins in the category The Best Retail Loyalty Management Project at the Global CIO competition

WineLab won in the category The Best Retail Loyalty Management Project at the Global CIO Project of the Year competition with the case Launching of a Points-Based Loyalty Program for a Retailer with 1,500+ Stores and a Personalization System in an Omnichannel Environment.

The Global CIO Project of the Year Award is a competition among leaders in digital transformation. In 2023, 484 projects were submitted, for which more than 4.5 thousand votes were cast. The mission of the competition is to consolidate knowledge about best practices in information technology and digital transformation.

The recognition of industry experts and the award in this nomination confirm the effectiveness of the work on the WinClub loyalty program’s development. This project was the result of the chain's IT and marketing teams’ collaboration.

More than 7 million clients have already joined the WinClub loyalty program. Its main feature is omnicanality, exceptional benefits and emphasis on the development of a personalized approach.

High marks given to WinClub by independent experts confirm the qualitative omnichannel development of the program, which is in line with the company's long-term development strategy. At the same time, the constantly growing number of WinClub members proves the competence of the team and the correctness of the chosen direction in the loyalty program’s design and development.