Business
Novabev Group is a Russian alcohol company, producer of vodka and distilled beverages, and one of the main importers of spirits and wine in the country. Our business philosophy is consumer-oriented and based on leadership, innovation, global mindedness, and personal fulfillment. This is our DNA that enable us to move forward.
Over the past 20 years, we have made advancements that many businesses spend decades trying to achieve. Today, we are proud to call ourselves a market leader, a global innovator that boldly goes to experiments, and a company that strives to build the best corporate culture in the industry.
Production
We owe our success largely to our powerful manufacturing base of high-tech facilities, including the Arkhangelskiy, the Mariinskiy, the Ussuriyskiy Balzam, the Bastion and the Georgievskiy. Traditions of Quality distilleries, the Chugunovsky Ethanol Plant, and the Golubitskoe Estate winery. Our production facilities are strategically located in major federal districts, including Central, Far East, North West, Privolzhsky, and Siberian, and also Krasnodar region. Geographical diversification allows us to cut logistical costs, as well as reduce technological and operational risks.
Our production facilities employ state-of-the-art equipment with a total capacity of over 20 million decaliters. The equipment fully meets the legal requirements for the production of alcohol and the staff is made up of experienced professionals.
Distribution and Logistics
Our company owns the largest distribution chain in the country. This helps us supply a full range of products to super- and hypermarkets of major federal and regional chains, convenience stores, and traditional retail outlets, as well as restaurants, cafes, hotels, and bars. Thanks to the day-to-day work of over 1,200 employees engaged in sales, customers can purchase our own products and imported brands throughout Russia, from Kaliningrad to Vladivostok.
We work with over 168,000 retail outlets.
Our well-structured logistics system is another secret to our success. It consists of warehouses at the group’s production facilities, regional warehouses, and a large warehouse complex in the Moscow region. The total area of the group’s warehouse facilities tallies over 100,000 sq. m.
owned by the group
Retail
More than 1,800 of our WineLab retail outlets, through which we sell our products and imported brands, operate in Moscow, St. Petersburg, and the Far East. The chain is among top 3 players in Russian retail alcohol market by number of stores.
outlets
Import
Today, we are among the top importers of spirits and wine in Russia. Our carefully selected import portfolio consists of over 100 brands, including world-famous products in high demand in Russia. The group exclusively represents in Russia Barcelо́ rum, Torres brandy, Noy Armenian brandy, Plantation rum, The San-In Japanese whiskey, Agavita tequila, Disaronno liqueur.
We exclusively represent in Russia international winemakers and brands. These include Familia Torres, Masi, Tenuta Luce, Gérard Bertrand, Faustino, Cono Sur, Maison Calvet, Piccini, Markus Molitor, JP. Chenet, Trivento, Champagne Pommery, Barton & Guestier, Casa Zonin. We also are the exclusive distributor of RIEDEL, the Austrian producer of premium glassware.
Since 2017, our company has been a partner of Bacardi, bottling and packaging William Lawson’s and William Lawson’s Super Spiced whisky at our Georgievskiy. Traditions of Quality distillery.
sold in 2023
Team
Novabev Group unites 13,000 talented people with a shared goal of creating and developing alcohol brands for all types of customers. Today, our range includes just about everything: vodka, whisky, gin, cognac, brandy, rum, tequila, wine, and many others.
No matter where you may be in Russia, you can always find Beluga, the superpremium star of our portfolio, as well as the popular Belenkaya, Myagkov, and Arkhangelskaya vodkas, Zolotoy Rezerv brandy, Fox & Dogs whisky, Golubitskoe Estate premium still wines, Tête de Cheval sparkling wines, Green Baboon gin, and Devil’s Island rum.
