WineLab and Wildberries partnership
WineLab is a retail chain of beverages managed by BELUGA GROUP, together with Wildberries, Russia’s largest online shop, have launched a project to sell alcoholic drinks by click & collect in Moscow: customers can choose their favourite brands, place a pre-order and pick it up at one of the chain’s shops. Wildberries offers a range of over 1,000 items of still and sparkling wines, beers, spirits, and other drinks.
The joint project with the largest marketplace in the country will allow the retail chain to strengthen its position in e-commerce, one of the priorities of BELUGA GROUP’s strategy, making another shopping channel available to consumers, and for Wildberries, opening up a new customer segment.
The WineLab assortment is already represented on the SberMegaMarket storefront, and there are plans to expand the chain’s presence on other major marketplaces in the country.