Operating results Q1 2025

1Q sales

·         The overall sales of Novabev Group approached 3.6 million 9L cases.

·         The sales of in-house brands totaled 2.67 million 9L cases. The most positive dynamics was observed among premium brands from the portfolio, including vodkas and gin.

·         Sales of imported partner brands exceeded 844.4 thousand 9L cases.

Key figures in comparison with the 1Q 2024

·         The company's overall and in-house brands sales show a decline of 4.65% and 4.9%, respectively. The key drivers of the decrease are low-margin economy and regional brands.

·         Nevertheless, the company continues to hold a leading share of the volume channels of federal and local key accounts.

·         Vodka brands from the premium segment are growing at double-digit rates: Belaya Sova (+24%), Orthodox (+23%) and PARKA (+34%).

·         The absolute leader of the Russian market in the low-premium segment, Arkhangelskaya vodka (+4%), is increasing its volumes.

·         Among non-vodka brands, positive dynamics are noted for Green Baboon gin (+22%).

·         The company has launched its own Vermouth Tête de Cheval Blanc.

·         The sales of partner brands were down 4%, while Barceló rum (+67.5%) and Noy cognac (+21%) ranges showed significant growth.

·         The exclusive distribution agreement with the producer of the world famous Armenian cognacs Noy is extended for 10 years.

·         The company celebrated a decade of partnership with Torres Brandy, during this period sales of the brandy in Russia increased fivefold.

·         To promote its wine portfolio, Novabev Group gathered more than 500 people — representatives of key accounts, HoReCa, B2B segment, professional sommeliers and wine enthusiasts — at its first Wine Salon, attended by more than a dozen suppliers from Old and New World countries.

·         WineLab: the number of outlets exceeded 2,100, sales volume +19.4%.

WineLab results

·         The sales of the chain increased by 19.2% compared to 1Q 2024.

·         This was driven by traffic and average ticket growth of +9% each.

·         The number of outlets for the 1Q increased on 62 and amounted to 2,103 outlets.

·         The number of customers participating in the WINCLUB loyalty system reached 8.6 million.

Despite the challenges, the business continues to develop steadily, holding positions in distribution and growing own-retail. Consumer loyalty remains high thanks to new product launches, focus own brands activities and popular partner labels. The company is adapting to changes in the market and will continue to delight spirits and wine connoisseurs with consistently high quality products.