Operating results for the 9 months of 2024

Key figures for the period

·         Overall sales reached 12.2 million 9L cases, down 2.8% from the prior year.

·         Own brands’ sales declined 2.6% to 9.4 million 9L cases from 9.7 million 9L cases in the prior year.

·         Sales of imported brands totaled 2.7 million 9L cases, 3.6% down on last year's 2.8 million 9L cases.

·         The number of WineLab outlets exceeded 1,900, the number of loyalty program members reached 7.9 million, total chain’s sales showed +29.2% YoY.

Highlights of the period

·         The company's results are stable.

·         The premium and higher segments outperform.

·         The fastest growing vodka brands over the period were Beluga (+25%), Orthodox (+35%), Belaya Sova (+42.1%) in the premium and super-premium segments.

·         Arkhangelskaya — the absolute leader in the low premium segment and the best-selling Russian brand in the world by the end of 2023 — continues to grow +7.3%.

·         The legendary Belenkaya brand was rebranded — Belenkaya Lux is now available in the country's largest chains in a new design.

·         Among non-vodka brands, Troublemaker whiskey (+332.6%) and Devil’s Island rum (+23.8%) showed the most positive dynamics.

·         Golubitskoe Estate’s own premium wines show breakthrough growth with Golubitskoe Estate (+79.7%) and Tête de Cheval (+196.3%).

·         Among the imported wines, Zonin, Cono Sur and Concha y Toro showed the most positive dynamics.

·         The company's brands supported the major events of the third quarter, including Summer Stage and Summer Sound.

·         On 1 July, Novabev Group became the exclusive distributor in Russia of the Frontera and Casillero del Diablo brands of Concha y Toro, the world's largest producer of Chilean wines. Novabev Group will represent the range of the superstar of Chilean winemaking with more than 20 positions in all sales channels.

WineLab results for 9 months

·         Total sales of the retail chain increased by 29.2%.

·         The customer traffic grew by 10.4%, the average ticket rose by 17%.

·         By the end of September, total number of stores reached 1,909 mark.

·         The chain's loyalty program covers more than 7.9 million customers, with 3 million already participating in both the discount and point-based programs.

A busy period is just around the corner — the peak sales season. The team is well prepared. The volume of products sold in the Q3 has already exceeded the indicators of the Q1 and Q2, which shows the stability of the business. The company will continue to develop the potential of the brands portfolio, build strong relationships with partners and strengthen the retail project to provide customers with the best offers on the market.