Operating results 9M 2025

Novabev Group (ticker:BELU), Russia's largest alcoholic beverage company, announces operating results for the 9 months of 2025 compared to the same periods in 2024.

Key figures

• Total sales reached 11.7 million 9L cases, representing a 3% decrease compared to the previous year. This decline was caused by a hacker attack on July 14. However, the negative trend was reversed in September, with the third month of the quarter showing a 2% growth compared to the same period in 2024.
• Sales of in-house products in Russia declined by 1% to 9.3 million 9L cases, down from 9.4 million 9L cases a year earlier.
• Sales of imported partner brands reached 2.3 million 9L cases, a 10% decrease year-over-year. The July hacker attack was a major contributing factor, as it targeted a customs warehouse and significantly impeded import operations. The situation has since been resolved.
• WineLab: the number of outlets rose to 2 163, with sales up 8.7%.

Highlights

• The fastest-growing vodka brands for the period were from the premium segment: Orthodox (+41%) and Belaya Sova (+23%).
• Among non-vodka brands, Troublemaker whiskey (+90%) and Green Baboon gin (+24%) showed the most positive dynamics.
• Among imported brands, Noy Armenian cognac (+8%) saw growth, as did Trivento (+46%) and Concha y Toro (+18%) wines.
• The range of brands, both in-house and imported, was expanded at Aromatny Mir, Bristol, Magnit, Krasnoe & Beloe, and Pyaterochka.
• This quarter's marketing strategy prioritized boosting brand recognition through a refreshed visual identity, improved shelf presence, and targeted audience outreach. Execution included supporting numerous flagship events — from large-scale festivals and terrace launch parties to gastronomic activations, contemporary art fairs, and concerts.
• The company implemented a range of value-adding proposals, cashback programs in retail and digital activities.
• Significant efforts were dedicated to professional community engagement. Notably, brands Fox & Dogs, Green Baboon, Orthodox, Ron Barceló, Torres, and Liathmor supported the key industry event, the bar hub Expo.
• The wine import team hosted delegations from key strategic partners, welcoming Concha y Toro in July and Cono Sur in September. The partnership with Cono Sur marks its 10th anniversary in 2025. To celebrate this milestone, a gala dinner was organized, bringing together top management from both companies, representatives from the Chilean Chamber of Commerce and Industry, and key B2B clients.
• The group has initiated a comprehensive modernization of its cybersecurity infrastructure, collaborating with leading industry experts.

WineLab results

• In the first nine months, sales rose 8.7% and the average ticket grew 9.9%. Traffic, however, fell by 1.1% due to the partial store closures during the cyberattack.
• The company continued its store expansion, bringing its total store count to 2 163 by the end of September. Since the start of the year, it has opened 122 new outlets.
• WineLab will celebrate its 15th anniversary on October 10th. To mark the occasion, the company has prepared a range of special promotions, programs, and exclusive offers for its customers.
• The team has developed and launched the new "Bokaleros" collection, which will be available across the retail chain from October to November. This follows the successful debut of the first collection last year, which generated significant customer interest and had a positive impact on operational performance.

During the reporting period, the company managed a large-scale cyberattack that temporarily impacted shipments and service levels. The situation was normalized in September, with overall sales returning to growth. The company sincerely thank partners for their patience and support throughout this challenge. The group is fully committed to justifying this trust and will continue to maintain its high standard of operations in the periods ahead.