Novabev Group opens 2,000th WineLab outlet

Novabev Group has announced the opening of its 2,000th WineLab outlet. The anniversary store is located in Moscow at 150 B, Varshavskoye Shosse.

WineLab is a chain of specialised shops offering a wide range of wines and other alcoholic beverages from around the world. Since opening its first store in Nakhodka in 2010, WineLab has become a leader in the Russian alcohol retail market due to its high quality products, loyalty programme, e-commerce development and customer focus.

The opening of the 2,000th store was an important milestone in the company's development and a testament to the trust of millions of customers — more than 8.5 million people are already registered in the chain's loyalty programme and more than 500,000 customers visit the stores every day. The new store offers a wide range of wines and spirits.

The increase in the number of WineLab stores allows the group to strengthen its vertical integration, control the final stage — interaction with the customer — and increase sales of both its own and partner products.