Novabev Group maintained stable operational performance in 2025

Novabev Group (ticker BELU), Russia's largest alcohol company, announces its operating results for 2025. Despite a stagnant market, the group has maintained its key operating indicators, ensured growth of the premium segment, and expanded its retail business.

Key figures for 2025

• Sales stability: total sales amounted to 6 million 9L cases, with a mere 2% deviation, demonstrating the company's resilience in the face of the July cyberattack and industry stagnation.
• Demand for own brands: sales of in-house products held steady at 1 million 9L cases, matching last year's level.
• Premium segment growth: throughout the year, brands in the premium and above segments delivered double-digit growth rates, which had a positive impact on the financial performance. Beluga is #1 vodka brand in super-premium segment.
• Adjustment in imports: sales of partner brands totaled to 4 million 9L cases, compared to 3.8 million 9L cases a year earlier. The 10% decline was due to industry-wide factors, planned changes to the import structure, and a shift towards more profitable and in-demand brands.
• Distribution leadership: by the end of the year, the company continues to be the number one supplier in terms of sales in all channels, including federal key accounts.
• WineLab's development: sales volume increased by 8.4% over the year, the number of retail outlets grew by 134, reaching 2,175.

Highlights of the year

• The group topped Forbes' May ranking of Russia's 30 largest alcohol producers by revenue. It also rose 95 places in the newly revived RBC 500 list (its first publication since 2021), taking 154th place overall and ranking #1 in its sector (alcohol excluding beer).
• In Russia, the fastest growing brands are Orthodox (+53%), Belaya Sova (+19%) vodkas, Troublemaker (+43%) whiskey, Green Baboon (+21%) gin, VOGUE (+12%) sparkling wine and Hunting (+4%) bitters.
• Positive sales momentum was recorded for the highest-volume brands: Arkhangelskaya (+5%) and Belenkaya (+3%).
• The company launched a range of new products, including: Tête de Cheval Blanc vermouth, which opened up a new and highly promising direction for the company, as well as the premium Nostradamus liqueur, which comes in two flavors: Cranberry-Grapefruit and Pepper-Lemon.
• The company implemented a range of value-adding proposals, cashback programs in retail and digital activities.
• Arkhangelskaya, Belenkaya, and Tsar entered the list of top 30 global vodka brands according to The Millionaire's Club ranking by Drink International, which features spirits brands with sales exceeding 1 million 9-liter cases. The sparkling wine Tête de Cheval Blanc de Blancs was listed in the Russian Wine Guide–2025.
• In the imports sector, the company demonstrated growth across several brands. The main drivers were Barceló spirits (+16%) and Trivento and Concha y Toro wines (+36% and +31% respectively).
• A large-scale rotation of the imported wine portfolio was carried out, with a focus on optimizing and expanding the range of New World wines for key partners and WineLab.
• 2025 marked the 10-year anniversary of the company's partnerships with the world-renowned brands Torres Brandy, Ron Barceló, and Cono Sur, which joined the portfolio in 2015. Sales of these brands have increased significantly during the collaboration.
• The local bottling of the Barceló rum range (Dorado and Blanco) has been launched — the first instance of production localization by a partner in Russia, demonstrating confidence in the market's long-term potential.
• The exclusive distribution agreement with the producer of the world-famous Armenian cognacs Noy is extended for 10 years.
• The imported wine portfolio features several new products, including: JP. Chenet from South Africa, Piccini Undici Gradi (lower-alcohol Tuscan wines) and 0.375 liters of Frontera (as a response to consumer demand for smaller bottles).
• The range of brands, both in-house and imported, was expanded at Aromatny Mir, Auchan, Azbuka Vkusa, Bristol, Dixy, Globus, Lenta, Krasnoe & Beloe, Magnit, METRO, О’КЕY, Perekrestok, Pyaterochka, and Verny.
• WineLab, one of Russia's leading specialized retailers, has celebrated its 15th anniversary. Over the years, the company has grown from a local player into a key national retail chain.

WineLab results

• The development of WineLab continued in 2025. The number of stores for the period reached 2,175.
• Compared to the prior year, sales volume grew +8.4%, traffic remained at the same level and average ticket increased by +9.5%.
• The company is No. 1 in online sales of wine and spirits in Russia based on a click-and-collect model, as well as the fastest-growing player in the industry according to a study by INFOLine published in 2025.
• The chain's largest flagship store opened in Vladivostok. Within a few months, the new format had become the leader in terms of both size and sales volume, proving its effectiveness.
• The chain's loyalty program has been significantly scaled up. The number of active members now exceeds 5.7 million out of 10 million discount program clients — meaning over 50% of customers regularly use progressive discounts, a points system, and personalized services. For the fourth consecutive year, it has been ranked in the top three best loyalty programme by INFOLine, confirming the strategy's effectiveness and market recognition.
• In December 2025, the online sales share surpassed its level from the same period in 2024, reaching 15.4% compared to 14.9%.
• The company launched its own Retail Media platform, which strengthened WineLab’s presence in the digital environment and opened up additional opportunities for cooperation with suppliers and brands.
• WineLab's partnerships with major marketplaces expanded. Beyond its existing showcases on Yandex Market, Wildberries, Ozon, Megamarket, and Kuper, it has added another one on T‑Bank.
• WineLab has significantly upgraded its online order processing, improving both speed and quality. The average assembly time per order has been reduced from 60 to just 15 minutes, directly enhancing the customer experience and strengthening the service's market competitiveness.

2025 was a challenging year — including market stagnation, increased duties, and the July cyberattack. Despite these difficulties, the company delivered a resilient performance for the year, supported by a dedicated team, strong partnerships, and the loyalty of its customers. The group will remain focused on its strategic priorities: strengthening its key brands and retail operations, fostering innovation, advancing e‑commerce and automation, enhancing customer service and loyalty programs, and continuing to invest in developing the industry's most talented team.