Novabev Group is exclusive distributor of Concha y Toro in Russia

On 1 July, Novabev Group became the exclusive distributor in Russia of the Frontera and Casillero del Diablo brands of Concha y Toro, the world's largest producer of Chilean wines. Novabev Group will represent the range of the superstar of Chilean winemaking with more than 20 positions in all sales channels.

Concha y Toro is Chile's number one winery, founded in 1883, and its products are now present in 140 countries around the world. Since 2014, the company's brands have been included in the annual list of The Most Admired Wine Brands in the World. In Russia, Concha y Toro wines have been present since 1996 and are leaders in the Chilean wine category.

Casillero del Diablo is the number one Chilean brand in the world, has been ranked number two in The World's Most Powerful Wine Brands for six consecutive years, and has been the sponsor of Manchester United Football Club since 2010. In 2023, more than 75 million bottles of wine were sold worldwide.

Novabev Group is the largest importer of spirits and wines in the country, with an extensive distribution system and a growing own retail chain — the WineLab chain has more than 1,800 stores. The company has represented the brand's products since 2021, during which time Concha y Toro's sales have increased by 70%.

After three years of work, the management of both companies decided to extend their collaboration. Throughout these years, the organisations have confirmed their status as reliable partners, working together to create synergies.