Novabev Group and Torres Brandy celebrate 10 years of partnership

The year 2025 marks 10 years since the start of cooperation between Novabev Group and Torres: the agreement for the exclusive distribution of Torres brandy in Russia was signed in 2015, and five years later, in 2020, the group began to present the wine line of this world-famous producer in the country.

In 10 years, sales of Torres brandy in Russia have increased fifteen-fold. In 2024, this indicator increased by 13%. The results of wine brands increased by 65% in five years.

Torres Brandy is in demand both in Russia and abroad. According to the rating presented in Drinks International's Annual Brands Report 2024, Torres tops both lists of Bestselling Brands and Top Trending Brand in the world for the fifth year in a row. In Russia, Torres is also the number one brand in the European Brandy category.

The success of the partnership lies not only in sales volumes and financial results, but also in the exchange of experience between the teams and joint development. There are joint plans to increase sales and gain even more market share.

Ricard Vidal, Regional Manager Europe Spirits at Famillia Torres commented: “Looking back, we realize that over these 10 years of partnership, we have built a solid relationship between both companies and teams, achieving very positive results in establishing the Familia Torres brands in the market. This lays the foundation for continued growth together in the coming years. None of this would have been possible without the fantastic group of people behind it”.