More than 500 people attended the first wine salon of the Novabev Group
Novabev Group, one of the leading companies in the Russian alcoholic beverages market, successfully held its first in-house wine salon, which became a landmark event for the industry. The events took place in Moscow and St. Petersburg and gathered over 500 representatives of key accounts, HoReCa, B2B segment, professional sommeliers and wine enthusiasts.
The idea of creating a wine salon was born in the company four years ago, and the project was fully implemented in 2025. The event became not only a platform for presenting the wide range of Novabev Group products, but also a place where participants could immerse themselves in the world of wine culture, get acquainted with exclusive collections and establish direct contacts with representatives of the world's leading brands.
More than a dozen suppliers from the Old and New World came to the Novabev Wine Salon. Among the brands represented at the event were renowned names such as Cono Sur, Concha y Toro, JP. Chenet, Torres, Calvet, Masi, Piccini, Faustino, Ricasoli, Tenuta Carretta, Pommery, Gérard Bertrand, Bellavista and Topf. The Novabev Group's own brands — Tête de Cheval sparkling wines and Golubitskoe Estate still wines — attracted particular attention from guests.
The Moscow event took place on 24 March at the Multimedia Art Museum on Ostozhenka. The minimalist interiors of one of the capital's most iconic cultural venues provided an ideal backdrop for tastings and masterclasses. The daytime program, designed for HoReCa representatives and key federal accounts, allowed market professionals to evaluate the Novabev Group's wine portfolio. In the evening, private and corporate clients gathered to interact with winery representatives and learn about trends in global winemaking.
On 27 March, the baton was passed to St Petersburg: the event was held at the legendary Grand Hotel Europe. The guests of the salon — representatives of key chains, restaurants, hotels, cafes, as well as private and corporate clients — had a unique opportunity to get acquainted with the best wines from the Novabev Group collection. Tastings and masterclasses by leading experts became a real feast for wine connoisseurs.
The first Novabev Group Wine Salon was an important event for the company and wine connoisseurs, highlighting the interest in wines with a rich history and the culture of their consumption. The event strengthened partnership relations and united wine professionals and connoisseurs around a unique project.
Guy Nussey, Regional Director, Concha y Toro: “I’ve had the privilege of representing Concha y Toro at numerous events of a kind worldwide, and I have to say the Novabev Wine Salon is exceptionally well-organized. For us it is a valuable chance to engage with industry professionals, allow them to see the stories behind our wines and the people behind the brands”.
Macarena Vargas, Brand Manager, Cono Sur: “This high-profile event, set in a modern art museum, beautifully merges art with wine. I’m honored to represent Cono Sur here today. 2025 marks a decade of collaboration with Novabev Group, and we are impressed by their efforts in visibility, distribution, and brand building you made for us by now here in Russia. It is a key market for Cono Sur, and this Salon is a chance for us to deepen our understanding of its dynamics, including suppliers, clients, and consumers”.