Launch of the points-based loyalty program in WineLab

The WineLab retail chain has launched a points-based loyalty program. It let customers accumulate points with their purchases, which they can redeem as additional discount. The program include three ranks – a debutant, a connoisseur, and an expert, – which are assigned to consumers in accordance with the accumulated amount of purchases. Depending on the rank, the client can choose two to six brands each month, which will bring double points, as well as increase the number of points for the next purchase. At the moment, the launch has been carried out in test mode on the winelab.ru website and in the mobile application, while the accumulated points can also be used in the chain’s stores. To learn more please follow https://www.winelab.ru/loyalty.

The development of the points-based loyalty program is a logical extension of the successful discount program, which counts over 5.4 million participants.

To date, the WineLab loyalty system includes discount and point-based programs, as well as a personalized pricing system. To implement this set of solutions, the company significantly modified its information systems and introduced several new software products.