BELUGA GROUP starts partnership with De Kuyper Royal Distillers

december 6 /2021

BELUGA GROUP according to its diversification strategy keeps strengthening the range of imported brands with demanded products in key categories. In November, an agreement was signed with the Dutch company De Kuyper Royal Distillers, according to which, from March 6, 2022, the group will become the exclusive distributor of De Kuyper liqueurs in Russia. The category of imported liqueurs is one of the most dynamic and largest on the Russian market: it grew by 35% compared to the same period of the previous year, and this positive momentum will continue. Cooperation with the world leader in the category – De Kuyper Royal Distillers, will strengthen position of the BELUGA GROUP in the import of spirits in the country.

With 325 years of distilling expertise, De Kuyper Royal Distillers is one of the world’s leading liqueur distilleries. Curiosity and passion for cocktails and flavors are the constant driving force behind innovative and successful new product developments. In 2021, the Dutch family business received the prestigious “Liqueur Producer of the Year” award from the internationally leading ISC for the third time in a row and also received many trophies and awards for its spirits and liqueurs.

BELUGA GROUP will present in Russia the De Kuyper liqueurs.

De Kuyper Essentials are must-haves for authentic cocktail making and are bar basics. The range comprise of Triple Sec, Amaretto, Blue Curaçao and other flavors.

De Kuyper Variations – each liqueur in this line is unique and allows to create endless variations of classic cocktails. The collection has many flavors – strawberry, cherry, coconut, grapefruit and others.

“Our global company vision is to ‘Own the Cocktail’: we want to be the best spirits partner for trade associates and bar tenders around the world, enabling more people to enjoy excellent cocktails. With the BELUGA GROUP as a strong partner at our side we are convinced to meet this ambition and to drive our long-term sustainable growth strategy for our premium brand portfolio”, explains Mark de Witte, CEO of De Kuyper Royal Distillers.

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