BELUGA GROUP and Wiiliam Grant & Sons extend the partnership

november 12 /2021

The largest Russian beverage alcohol company BELUGA GROUP and global producer of spirits William Grant & Sons continue their cooperation. Under the terms of the new agreement, the partnership is extended for another five years. During this time, BELUGA GROUP will be the only distributor of the range of world famous William Grant & Sons brands in Russia.

Since the signing of the agreement in 2011, the Scottish company's brand portfolio has been actively developing in Russia: overall, sales have more than doubled, and premium brands have increased four to five times. Some brands show significant positive dynamics: Hendrick's has grown tenfold, Tullamore D.E.W. six times, The Balvenie five times, Glenfiddich four times.

Alexander Mechetin, Chief Executive Officer of BELUGA GROUP, comments: “This year we’ve celebrated 10 years of partnership with William Grant & Sons. Over this period, BELUGA GROUP has proved itself as a reliable partner, representing the products of the renowned Scottish company in Russia at a high level. The result of this work stimulates us, joining efforts, to strive for new heights. We value the trust of our partners and will continue the cooperation based on trust, open sharing of experiences, respect and aspiration to leadership.”

Eduard Bakhurinsky, Managing Director of William Grant & Sons in Eastern Europe, further notes: "After 10 years of successful cooperation, we are delighted to continue our partnership with BELUGA GROUP in Russia. The company is actively developing in the market, this provides new opportunities and growth of distribution potential in various channels. We value the group’s professional team, the similarity of our corporate cultures, as well as the alignment of strategic vision. We are united by common views on business and plans for the future”.

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