BELUGA GROUP and RIEDEL are extending their partnership
BELUGA GROUP, the largest Russian wine & spirits company, and RIEDEL, the Austrian manufacturer of premium glass, are extending their cooperation. In the next three years, the group will continue to exclusively represent the brand in Russia. RIEDEL uses its unique approach to creating glasses: their shape, volume, height, rim diameter and other parameters are selected in accordance with the grape varieties – that ensures the best perception of taste and aroma of the drink.
Since the beginning of the partnership in 2019, the brand has been showing steady positive dynamics in Russia: sales have increased six-fold in 2020, and the growth within ten month of 2021 is almost 1.5 times. RIEDEL products are presented in more than 700 places, including six out of the nine Moscow restaurants awarded Michelin stars in October 2021: ARTEST Chef's Table, Twins Garden, Selfie, Beluga, White Rabbit and SAVVA.
The opportunity to present in Russia not only a wide range of high-quality own and imported wines, but also glasses and decanters, which contribute to the fullest possible disclosure of organoleptic properties of wine, allows the group to fulfill an important mission in Russia: developing the culture of wine consumption.
Maximilian Riedel, the President and CEO of RIEDEL, commented: “Having assigned an agreement with BELUGA GROUP in 2019, we have chosen a partner, who strives to be the best of the best in the industry, just like us. Due to the group's expertise in the premium wines segment, strong distribution covering the whole Russia, and a professional brand promotion team, RIEDEL has been showing growth on this promising market for the last three years. We expect this growth to continue: every wine connoisseur needs a glass that perfectly reveals the taste of wine, and RIEDEL offers the best tools for this”.