Barefoot

Barefoot is one of the most recognized and quickly sold wine brands in the world. Buyers will remember it right away due to the unusual design of its label depicting a man’s foot, which symbolizes an easy way of life!

Positioning of the brand drastically differs from the familiar image of classical wines — instead of the prim intelligent gourmets Barefoot has chosen as its target audience people who are young at heart, free-spirited, live contrary to the generally accepted rules and follow only their own judgements and principles. The leading brand ambassadors (the so-called barefooters) express their philosophy with one striking sentence: «One can drink our wines both in an elegant evening dress at a party and at home, wearing a T-shirt!»

And this brand’s philosophy does work! Barefoot is the No. 1 wine brand in the world, the fastest selling American brand in England, and also holds leading positions in Germany, the Netherlands, Iceland, Ireland, the UAE and many other countries!