Barefoot is one of the most recognized and quickly sold wine brands in the world. Buyers will remember it right away due to the unusual design of its label depicting a man’s foot, which symbolizes an easy way of life!
Positioning of the brand drastically differs from the familiar image of classical wines — instead of the prim intelligent gourmets Barefoot has chosen as its target audience people who are young at heart, free-spirited, live contrary to the generally accepted rules and follow only their own judgements and principles. The leading brand ambassadors (the so-called barefooters) express their philosophy with one striking sentence: «One can drink our wines both in an elegant evening dress at a party and at home, wearing a T-shirt!»
And this brand’s philosophy does work! Barefoot is the No. 1 wine brand in the world, the fastest selling American brand in England, and also holds leading positions in Germany, the Netherlands, Iceland, Ireland, the UAE and many other countries!