Casillero del Diablo

Casillero del Diablo is the No. 1 wine brand in Chile and is the oldest brand of the largest wine producer in the country, Concha y Toro.

Concha y Toro wines have been present on the Russian market since 1996 and are leaders in the category of Chilean wines. The company’s success lies in the international popularity of its brands and its wide range of products.

Every four seconds a bottle of Casillero del Diablo is sold around the world, and every year more than 30,000 tourists come to Chile with one goal in mind — to visit the winery and descend into the “Devil’s Cellar”, as the brand’s name translates.

For six years in a row, Casillero del Diablo has been ranked number 2 in The Most Powerful Wine Brand in the World ranking, and since 2010 it has been the sponsor of Manchester United Football Club. In 2023, more than 75 million bottles of this wine were sold worldwide.