Synergy announces operational results for 4Q 2015 and full Y2015
january
29
/2016
JSC “Synergy” (MOEX: SYNG), the leading distilled spirits producer in Russia, reports that its sales for 4Q 2015 decreased by 14% and amounted 3,268 thousand decalitres comparing to 3,803 thousand decalitres reported in 4Q 2014. Sales for full Y2015 decreased by 10% and amounted to 9,870 thousand decalitres comparing to 11,021 thousand decalitres declared in 2014.
In Y2015 import volume of partner’s brands exclusively distributed by Synergy considerably increased. Total volume of Synergy’s import operations reached the amount of 461 thousand decalitres, which is 32% higher than in Y2014. In 4Q 2015 this indicator showed 190 thousand decalitres, which is 13% higher than in 4Q Y2014
Commenting on the operational results, Chief Executive Officer of Synergy, Alexander Mechetin said: “In general, operational results of the Group are at those level that the management had expected. The major factor causing a decrease of sales in the 4th quarter was a new law obliging wholesale and retail trade to implement the Unified State Automated Information System from January 1, 2016. It caused abnormally low stocks throughout the country as both distributors and large retail companies had no opportunity to stock-up in the high season giving the specific features of the system implementation period. It was a one-time situation and now we note that the distributor’s and retailer’s stocks are getting stable which results in a considerably more positive dynamics of our sales at the beginning of the current year.
In response to global economic challenges in 2015 the Company continued to diversify it’s business by launching own new brands and products: the Beluga line has been expanded by launching Hunting bitters and Celebration, the production and distrtibution of Vogue sparkling wines started in cooperation with Conde Nast publishing house, own series in bitters and balms category – the Captain's brand – are actively developed. We have also launched several collections of limited series in premium and middle price segments. Our import distribution is being dynamically developed. New exclusive and legendary brands such as Sailor Jerry rum, Xenta absinthe liqueur, Torres brandy, Sambuca Antica liqueur and others have been added to our portfolio
In summary I’d like to note that Synergy continues its proactive strategy which helps us to quickly react on the market changes due to our balanced approach to production and marketing operations offering the consumer only the mostly demanded products. Concentration of efforts on profitable and effective operations will let the Company keep its the market leadership using all of the market advantages».
In Y2015 import volume of partner’s brands exclusively distributed by Synergy considerably increased. Total volume of Synergy’s import operations reached the amount of 461 thousand decalitres, which is 32% higher than in Y2014. In 4Q 2015 this indicator showed 190 thousand decalitres, which is 13% higher than in 4Q Y2014
Commenting on the operational results, Chief Executive Officer of Synergy, Alexander Mechetin said: “In general, operational results of the Group are at those level that the management had expected. The major factor causing a decrease of sales in the 4th quarter was a new law obliging wholesale and retail trade to implement the Unified State Automated Information System from January 1, 2016. It caused abnormally low stocks throughout the country as both distributors and large retail companies had no opportunity to stock-up in the high season giving the specific features of the system implementation period. It was a one-time situation and now we note that the distributor’s and retailer’s stocks are getting stable which results in a considerably more positive dynamics of our sales at the beginning of the current year.
In response to global economic challenges in 2015 the Company continued to diversify it’s business by launching own new brands and products: the Beluga line has been expanded by launching Hunting bitters and Celebration, the production and distrtibution of Vogue sparkling wines started in cooperation with Conde Nast publishing house, own series in bitters and balms category – the Captain's brand – are actively developed. We have also launched several collections of limited series in premium and middle price segments. Our import distribution is being dynamically developed. New exclusive and legendary brands such as Sailor Jerry rum, Xenta absinthe liqueur, Torres brandy, Sambuca Antica liqueur and others have been added to our portfolio
In summary I’d like to note that Synergy continues its proactive strategy which helps us to quickly react on the market changes due to our balanced approach to production and marketing operations offering the consumer only the mostly demanded products. Concentration of efforts on profitable and effective operations will let the Company keep its the market leadership using all of the market advantages».