Launching the Digital Format of WineLab Outlets

The WineLab chain opened its first store in a pickup point format. What makes this store different is the smaller area compared to standard ones and the absence of the familiar product display.

This format targets consumers who place online orders via the chain's website or mobile app, as well as through partner marketplaces. In addition, customers can order at pickup points directly, using the touch screen. The outlet is equipped with comfortable furniture for waiting, a ramp for taking out large orders, and other amenities, in addition, visitors have access to parking, which makes this format attractive to B2B customers as well.

The launch of the new pickup point format of stores, focused on comfort and ease of order placement and delivery, emphasizes BELUGA GROUP's adherence to strategy of WineLab's E-com development. The orientation on digitalization allows the company to provide customers with innovative services of the highest quality.

Further development of this format in Moscow is planned for 2023.